Degree | Type | Year | Semester |
---|---|---|---|
2500239 Art History | OB | 3 | 2 |
No prerequisites are required
Historical overview of the relationships between, on the one hand, avant-garde art and high culture and, on the other, mass culture.
1. TOWARDS A DEFINITION OF MASS CULTURE: Society and mass culture. Traditional culture versus industrial culture. High & Low Culture: the debate of the vanguard in the theorists of the Frankfurt School. Clement Greenberg: avant-garde and kitsch.
2. ART AND TECHNICAL REPRODUCTIBILITY: Walter Benjamin: the original and the loss of the aura. Poster design: Chéret, Toulouse-Lautrec, Cassandre. Soviet propaganda and American advertising. Baudelaire: the modern public. The photograph. Photography: impressionism and photographic image. From pictorialism to the specificity of the medium. The cartoon and the illustration. The illustrated magazine: Life.
3. ART AND INDUSTRIAL PRODUCTION: Notion of design. Industrial design: from the crime of ornament to the criticism of functionalism. Four models: Modernism, Art Deco, Bauhaus and Streamline. Graphic design: futurism, dadaism and constructivism. The neoplasticist utopia. Limits and possibilities of avant-garde movements
4. AVANT GARDENS AND MASS MEDIA: Cubism and collage, photomontage and cinematographic montage. Vanguards and cinema. The surrealist object: from the objet trouvé to the ready-made. Learning from pop: Warhol and consumer products, Lichtenstein and comics, Rosenquist and advertising.
- Theoretical classes with visual support.
- Analysis of texts and films.
- Debates on the readings.
- Tutorials.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
DEBATES | 13.5 | 0.54 | 3, 4, 2, 12, 5, 1, 7, 9, 10, 11, 13, 14, 6, 8, 15 |
THEORICAL CLASSES | 77.75 | 3.11 | 3, 4, 2, 12, 1, 7, 9, 10, 11, 14, 6 |
Type: Supervised | |||
TUTORIES | 7.5 | 0.3 | 3, 4, 2, 12, 5, 7, 10, 11, 13, 14, 6 |
Type: Autonomous | |||
INDIVIDUAL WRITTEN WORKS | 9.25 | 0.37 | 3, 4, 2, 12, 5, 1, 7, 9, 10, 11, 14, 6, 8 |
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Individual written work | 35% | 25 | 1 | 3, 4, 2, 12, 5, 1, 7, 9, 10, 11, 13, 14, 6, 8, 15 |
Individual written work: document and/or film analysis | 15 % | 15 | 0.6 | 3, 4, 2, 12, 5, 1, 7, 9, 10, 11, 14, 6, 8 |
Theoretical exam | 50% | 2 | 0.08 | 3, 4, 2, 12, 5, 1, 7, 9, 10, 11, 14, 6, 8 |