Degree | Type | Year | Semester |
---|---|---|---|
2500894 Tourism | OT | 4 | 2 |
There are no prerequisites.
The course aims to equip the fourth-year students of the Degree in Tourism with analytical and critical thinking about the current trends in tourism and the most suitable business practices to be implemented in the different types of tourism companies and independent professionals in order to differentiate themselves from competitors and increase their market quota.
At the end of the course the student should be able to:
Unit 1: New trends in the tourism sector
Unit 2: Travel blogs and travel bloggers
Unit 3: Introduction to Revenue Management
Unit 4: Tourist packages design and creation
Unit 5: Technologies applied to tourism
The course operates on three methodologies of teaching and learning:
a) Theoretical Methodology: face-master class explanations for to the different syllabus items that help the student to develop a practical methodology.
b) Practice methodology: Research case studies to be shared and debated by students, test and learning operation of different technological tools explained in class. This practice methodology can include also the participation in a live project (develop consultant activities for external companies to solve one specific question).
c) Seminars, conferences and / or company visits held by professionals of tourism.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures | 20 | 0.8 | 1, 2, 11, 7, 12, 10, 9, 13, 14, 15 |
Practice classes | 7 | 0.28 | 2, 4, 3, 11, 7, 12, 10, 9, 16, 13, 14, 15, 6, 8, 17 |
Type: Supervised | |||
Tutoring | 14 | 0.56 | 1, 2, 4, 3, 5, 7, 12, 10, 9, 16, 13, 14, 15, 6, 8 |
Type: Autonomous | |||
Asignment preparation | 30 | 1.2 | 1, 2, 3, 5, 11, 7, 10, 9, 16, 13, 14, 15, 6, 8, 17 |
Practice cases and exercises resolution | 32 | 1.28 | 1, 2, 4, 3, 5, 11, 7, 12, 10, 9, 16, 13, 14, 15, 6, 8, 17 |
Study | 32 | 1.28 | 1, 4, 3, 5, 11, 7, 10, 9, 16, 13, 6 |
The evaluation of the course will be:
Continuous Assessment. The continuous assessment consists of the following system:
a) The performance of a written test to validate the knowledge work during all the practical activities, which will be worth 40% of final grade and that also will include the theoretical material exposed in class.
b) The performance of different practical activities in and outside the classroom that will be worth a 60% of the final grade (10% the activities of unit 1, 2 and 5, and a 15 % the activities of unit 3 & 4). A correct formal presentation and an accurate elaboration will be valued.
Final exam.There will be a final exam with the entire contents of the course for students who have not passed the evaluation system referred in the previous point and for students with specific features (repeaters, mobile students, etc.) and that will worth the 100% of the final grade.
Resit exam. Those students with a final grade between 3,5 and 5 will have the chance to do another exam. The maximum final grade to be obtained is of a 5 over 10.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Continuous assessment exam | 40% of final mark | 1 | 0.04 | 1, 2, 4, 3, 11, 7, 12, 10, 9, 16, 13, 15, 6, 8 |
Unit 1 activities | 10 % of final mark | 3 | 0.12 | 2, 4, 3, 5, 11, 7, 12, 10, 9, 16, 14, 8, 17 |
Unit 2 activities | 10% of final mark | 3 | 0.12 | 1, 2, 4, 3, 5, 7, 10, 16, 13, 14, 6, 8, 17 |
Unit 3 activities | 15% of final mark | 3 | 0.12 | 1, 2, 7, 9, 13, 14, 15, 8, 17 |
Unit 4 activities | 15% of final mark | 3 | 0.12 | 1, 5, 11, 7, 10, 9, 16, 13, 15, 6, 8, 17 |
Unit 5 activities | 10% final mark | 2 | 0.08 | 2, 4, 5, 7, 10, 9, 16, 14, 6, 8, 17 |
Bosangit, Carmela, Sally Hibbert, and Scott McCabe. “‘If I Was Going to Die I Should at Least Be Having Fun’: Travel Blogs, Meaning and Tourist Experience.” Annals of Tourism Research 55 (2015): 1–14. Web.
Chen, Yu-Chen, Rong-An Shang, and Ming-Jin Li. “The Effects of Perceived Relevance of Travel Blogs’ Content on the Behavioral Intention to Visit a Tourist Destination.” Computers in human behavior 30 (2014): 787–799. Web.
Chiam, Michael, Geoffrey Soutar, and Alvin Yeo. “Online and Off-Line Travel Packages Preferences: a Conjoint Analysis.” International Journal of Tourism Research 11.4 (2009): 31–40. Web.
Cramer, Curt., and Andreas. Thams. Airline Revenue Management : Current Practices and Future Directions. Wiesbaden: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2021. Print.
Huefner, Ronald J. Revenue Management : a Path to Increased Profits / Ronald J. Huefner. Second edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2015. Print.
Lojo, Aureli, and Gemma Cànoves. “New Tourism Trends in Barcelona. Chinese Tourist Experiences and Local Perceptions.” N.p., 2015. Print.
Madriz, Stefanie, and Santiago Tejedor. “Analysis of Effective Digital Communication in Travel Blog Business Models.” (2020): n. pag. Print.
Matoga, Łukasz, and Aneta Pawłowska. “Off-the-Beaten-Track Tourism: a New Trend in the Tourism Development in Historical European Cities. A Case Study of the City of Krakow, Poland.” Current issues in tourism 21.14 (2018): 1644–1669. Web.
Mauri, Aurelio G. (2012). Hotel revenue management: principles and practices. Milano: Pearson.
Michał Roman et al. “Virtual and Space Tourism asNew Trends in Travelling at the Time of the COVID-19 Pandemic.” Sustainability (Basel, Switzerland) 14.2 (2022): 628–. Web.
Oana DURALIA. “Culinary Tourism. A New Trend on the Tourism Market.” Expert Journal of Marketing 5.2 (2017): 66–71. Print.
Parlov, Natalija, Davor Perkov, and Željko Sičaja. “New Trends in Tourism Destination Branding by Means of Digital Marketing.” Acta Economica Et Turistica 2.2 (2016): 139–146. Web.
Sigala, Marianna. “New Technologies in Tourism: From Multi-Disciplinary to Anti-Disciplinary Advances and Trajectories.” Tourism management perspectives 25 (2018): 151–155. Web.
Sun, Minghui, Chris Ryan, and Steve Pan. “Using Chinese Travel Blogs to Examine Perceived Destination Image: The Case of New Zealand.” Journal of travel research 54.4 (2015): 543–555. Web.
Syratt, Gwenda., and Jane. Archer. Manual of Travel Agency Practice Gwenda Syratt, Jane Archer. 3rd ed. Oxford: Butterworth-Heinemann, 2003. Print.
Other supporting material (articles & news) will be facilitated through virtual campus
No specific software is used