Degree | Type | Year | Semester |
---|---|---|---|
4313799 Management and Organisation of Event Tourism | OB | 0 | 2 |
There are no prerequisites
1. Learn about the infrastructures available for event execution. In particular, convention centers, singular spaces, hotels and fairgrounds
2. Analyze the different phases of design, commercialization, production and evaluation of a fair event from the perspective of the organizer, the exhibitor and the visitor
3. Learn about the structure and organization of medical congresses
4. Learn about the management made by the Professional Congress Organizers (PCO)
5. Delve into the concepts and basic marketing tools applied to the organization of events
1. Organizations that regulate the sector of congresses and fairs. MCB
2. Headquarters and facilities. Features. Logistic operations
3. Bidding process. (Bid)
4. Quality at congresses and fairs. Task planning, supplier and budget management
5. Characteristics of the congress sector. Medical and scientific congresses. Management of the Technical Secretariat
6. Promotion to attract participants. Search for sponsors
7. Innovation in congresses
8. Presentation and data of the fair sector. Fairs management techniques
9. Design, launch and organization of a fair
10. Promotion to attract exhibitors. Promotion to attract visitors
11. Visit a Fair
The teaching methodology combines teachers’ lectures with the discussion and resolution of practical cases with students. Moreover, there are discussion sessions on topics which have been presented.The module evaluation exercice aims to set the knowledge developed during the Module.
1.-In-person
2.- Outside the classroom work with tutored sessions
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Classroom | 36 | 1.44 | 6, 5, 3, 9, 12, 4, 15, 14, 8 |
Type: Supervised | |||
Attendance events/activities classroom | 15 | 0.6 | 16, 7, 1 |
Resolution directed activities | 35.5 | 1.42 | 2, 16, 7, 1 |
Tutoring | 15.5 | 0.62 | 2, 16, 7, 1 |
Type: Autonomous | |||
Elaboration works | 90 | 3.6 | 3, 10, 11, 13, 4, 16, 7, 8 |
To successfully complete the Module, attendance is mandatory to at least 80% of the lectures
Continuous evaluation (attendance, graded observations): 25%
Graded coursework (individual or in-group): 25%
Written tests / module evaluation test: 50%
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Discussions-Forums | 40% | 6 | 0.24 | 16, 7, 1 |
Oral presentations | 10% | 7 | 0.28 | 2, 16, 7, 1 |
Written module evaluation test | 50% | 20 | 0.8 | 6, 5, 3, 9, 10, 11, 13, 12, 4, 15, 14, 8 |
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Herrero, P. (2014). Gestión y organización de congresos. Editorial Síntesis.
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News and Media 2015/16
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