Degree | Type | Year | Semester |
---|---|---|---|
2503873 Interactive Communication | OB | 3 | 2 |
No previous requirements are necessary to take this subject.
Learning to develop a business plan based on one's own idea.
Find opportunities in a given market based on their study and the use of techniques to promote creativity.
To learn the essential legal and juridical aspects of business.
Explain how innovation has become a driving force for economic and social change, and how this innovation affects the typology and internal and external characteristics of the companies that are created.
Analyse successful initiatives and good practices developed by entrepreneurs in the field of digital communication.
Study the basic managerial and economic aspects of business management, as well as the basic ethical issues that should be considered in a company.
The detailed calendar with the content of the different sessions will be displayed on the day of the presentation of the course, as the assignment of the lecturer is pending.
It will also be posted on the Virtual Campus where students will be able to find a detailed description of the exercises and practicals, the different teaching materials and any other information necessary to follow the course properly.
In the event of a change of teaching modality for health reasons, the teaching staff will inform of the adaptations to be made to the course programme and teaching methodologies.
The subject consists of a theoretical part and a practical part that will be developed in person.
In the theory sessions, there will be an introduction to the main concepts of entrepreneurship, which will be complemented with compulsory readings and digital resources.
Subsequently, the practical activity will be developed during the seminar, always related to the theoretical class. In these seminars, a business plan will be developed and presented during the last sessions of the course.
The teaching methodology may be modified when established by the person in charge of the subject.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Lectures | 28 | 1.12 | 9, 4, 2, 5, 3, 8 |
Practical workshop | 10 | 0.4 | 4, 7, 6, 8, 10 |
Seminars | 10 | 0.4 | 4, 2, 7, 6, 10 |
Type: Supervised | |||
Analysis, approach and oral presentation of real cases and case studies | 4 | 0.16 | 2, 7, 8, 10 |
Tutorial | 3 | 0.12 | 7, 6, 8, 10 |
Type: Autonomous | |||
Oral presentations | 4 | 0.16 | 9, 4, 2, 5, 3, 7, 6, 8, 10 |
Personal study | 15 | 0.6 | 1, 9, 2, 5, 3 |
Preparation of works & practices | 42 | 1.68 | 9, 4, 2, 5, 3, 7, 6, 8, 10 |
Reading | 4 | 0.16 | 1, 9, 5 |
In order to pass the subject, students must pass at least the evaluation activities A and B, which consist of:
Attendance at the seminars is compulsory and students are only allowed to miss 20% of the sessions.
The grades of the evaluable tests will be posted on the Virtual Campus.
Students will have the right to recover the subject if they have been evaluated on all the activities, the weight of which is a minimum of 2/3 of the total grade of the subject. To do so, they may take a theoretical and/or practical exam during the last weeks of the course.
Students who do not take any of the examinations that can be assessed or the make-up exam will be graded as not assessable.
In the case of second enrolment, students may take a single synthesis test consisting of a theoretical and practical exam.
Any student who commits any irregularity (copying, plagiarism, impersonation...) will be graded with 0 for this evaluation act. In case of several irregularities, the final grade of the course will be 0.
The evaluation may be modified when the person in charge of the subject is established. Likewise, the teaching methodology and assessment proposed in the guide may undergo some modification depending on the restrictions on attendance imposed by the health authorities.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Class attendance and participation | 10% | 5 | 0.2 | 9, 4, 5, 7, 10 |
Final group practical work | 40% | 10 | 0.4 | 1, 9, 4, 2, 5, 3, 7, 6, 8, 10 |
Individual theory test | 40% | 10 | 0.4 | 1, 9, 5, 7 |
Oral presentation of the work | 10% | 5 | 0.2 | 2, 7, 8 |
De Mateo, Rosario; Laura Bergés; Marta Sabater (2009) Gestión de empresas de comunicación. Sevilla/Zamora: Comunicación Social.
Cerezo, Pepe. (2019) Los medios ante los modelos de suscripción. Barcelona. Editorial UOC
Sáinz de Vicuña Ancín, Jose Maria. (2021). El plan de marketing digital en la práctica (23rd ed.). Madrid: ESIC.
Salaverría, Ramon. (2020) Digital Native News Media: Trends and Challenges. Media and Communication, 2020, Volume 8, Issue 2.
Covey, Stephen. (2016). Los 7 hábitos de la gente altamente efectiva. Barcelona: Paidós.
The bibliography will be completed with the assignment of the person in charge of the subject.
Office software.