Theory and Techniques of Design
Code: 104732 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2503873 Interactive Communication | OB | 1 | 2 |
Contact
- Name:
- José Luis Valero Sancho
- Email:
- JoseLuis.Valero@uab.cat
Use of Languages
- Principal working language:
- spanish (spa)
- Some groups entirely in English:
- No
- Some groups entirely in Catalan:
- Yes
- Some groups entirely in Spanish:
- No
Teachers
- Jordi Català Domínguez
Prerequisites
Previous knowledge of user and user-friendly computing
Objectives and Contextualisation
In general, it aims to study all graphics on websites and mobile phones, from the point of view of design and visual composition. Allows you to reflect on your involvement in the necessary graphic and documentary representations associated with image and content.
Competences
- Design and create aesthetically pleasing, usable interfaces based on users' needs.
- Distinguish between and apply the principal theories, conceptual frameworks and approaches regulating interactive communication.
- Manage time efficiently and plan for short-, medium- and long-term tasks.
- Search for, select and rank any type of source and document that is useful for creating messages, academic papers, presentations, etc.
Learning Outcomes
- Cross-check information to establish its veracity, using evaluation criteria.
- Differentiate between the key concepts of visual design and the main digital tools.
- Distinguish the salient features in all types of documents within the subject.
- Identify and choose aesthetic elements for interface design.
- Submit course assignments on time, showing the individual and/or group planning involved.
Content
1. Generalities of graphic design
2. General typology: Languages and metalanguages
3. Graphic web products
4. Interactivity on the web
Methodology
- Directed activities
a) Lectures: explanation of the theoretical concepts and rules for practices.
c) Laboratory practices. The main objectives are for the student to carry out informative design practices.
- Supervised activities
a) Individual or group tutorials. Its purpose is to solve learning problems.
- Autonomous activities
a) The students should do the readings indicated as compulsory and all the activities planned for a correct development of the theory and practices in the Laboratory; in addition to the study with a comprehensive reading of the basic bibliography.
Evaluation activities
(Part of a face-to-face session will be devoted to the realization of a written exam).
In total, 1 teacher takes part, who is in charge of the lectures of the theory and two professors in practices that develop individual or group activities.
The health situation could force us to transform face-to-face sessions into online sessions.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Laboratory practices | 30 | 1.2 | 2, 4, 5 |
| Master classes with ICT support | 24 | 0.96 | 2 |
| Practical laboratory preparation | 40 | 1.6 | 1, 3, 4 |
| Type: Supervised | |||
| Tutorials (individual or group face-to-face activity to solve learning problems) | 13 | 0.52 | 1, 3 |
| Type: Autonomous | |||
| Study: Reading and synthesis of scientific documents | 40 | 1.6 | 1, 3 |
Assessment
The student will be entitled to the revaluation of the subject if he or she has been evaluated of the set of
activities the weight of which equals a minimum of 2/3 of the total grade of the subject.
To have access to revaluation, the previous grades should be they must be less than o equal to 3,5.
The activities that are excluded from the revaluation process are the collective practices that represent 25% of the rating.
In the case of a second enrolment, students can do a single synthesis exam/assignment that will
consist in a global review. The grading of the subject will correspond to the grade of the synthesis exam/assignment.
The student who performs any irregularity (copy, plagiarism, identity theft...) that can lead to a
significant variation of the qualification of an evaluation act, will be qualified with 0 this act of evaluation. In
case there are several irregularities, the final grade of the subject will be 0.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Deliveries collective work projects | 30% of all the activities of the participations, presentations and defenses in front of the group | 1 | 0.04 | 1, 4, 5 |
| Deliveries individual practical works | 30% Practical work is done individually and have a set of activities to be developed | 1 | 0.04 | 3, 4, 5 |
| Written exam | 40% have to demonstrate theoretical knowledge of lectures and master lectures | 1 | 0.04 | 3, 2 |
Bibliography
Aguado, Juan Miguel, (coord.), Feijóo, Claudio (coord.) y Martínez,Inmaculada (coord.). (2013). La comunicación móvil: hacia un nuevo ecosistema digital. Barcelona: Gedisa.
Andreu-Sanchez, Celia. y Martín-Pascual, Miguel Ángel. (2020). “Imágenes falsas del coronavirus SARS-CoV-2 en la comunicación de la información al comienzo de la pandemia del Covid-19”. El Profesional de la Información. e-ISSN: 1699-2407. http://www.elprofesionaldelainformacion.com/contenidos/2020/may/andreu-martin_es.pdf
Aumont, Jacques. (1998). La estética hoy. Madrid: Cátedra.
Caballero, Víctor., Sánchez, Silvia. y Codina, Lluís. (2014). Estrategias y gestión de la comunicación online y offline. Barcelona: Editorial UOC.
Cairo, Alberto. (2011). El arte funcional. Madrid: Alamut.
Costa, Joan. (2005). Identidad televisiva en 4 D. Design.
Crovi, Delia. Educar en la red. Nuevas tecnologías y procesos educativos en la sociedad de la información. Incom.com https://incom.uab.cat/portalcom/wp-content/uploads/2020/01/9_esp.pdf.
De Pablos, José Manuel. (2001). La red es nuestra. Barcelona: Paidós.
Fabris, Stefano. y Germani, Remo. Color. Barcelona: EDB.
Fabris, Stefano. y Germani, Remo. Fundamentos del proyecto gráfico. Barcelona: EDB.
Gifreu, Arnau. (2013). Pioneros de la tecnología digital: ideas visionarias del mundo tecnológico actual. Barcelona: Editorial UOC.
Hervàs, Christian. (2002). Eldiseñográfico en televisión. Madrid: Cátedra.
Huguet, Enric. (2016). 60 años de la historia del diseño gráfico catalán. Barcelona: CODGC.
Lapolli, Mariana. y Vanzin, Tarzisio. (2016). Infografía na era da cultura visual. Florianópolis: Pandion.
Martín, Euniciano. (1974). La composición en artes gráficas. Tomos I y II. Barcelona: EDB.
Martín, Euniciano. (1995). Composición gráfica. Barcelona: EDB.
Morera, Francisco José. (2017). Aproximación a la infografía como comunicación efectiva. (Tesis doctoral). Barcelona: Publicaciones UAB. https://ddd.uab.cat/pub/tesis/2017/hdl_10803_457366/fjmv1de1.pdf
Owen, William. (1991). Diseño de revistas. Barcelona: Ed. Gustavo Gili.
Puente, María Luz y Viñals, Francisco. (2019). Grafología digital, tipográfica y del diseño visual. Barcelona: Editorial UOC.
Ràfols, Rafel. y Colomer, Antoni. (2003). El diseño audiovisual. Barcelona: Gustavo Gili. ISBN: 84-252-1538-2.
Ricarte, José María. (1999). Creatividad y comunicación persuasiva. 2ª ed. Barcelona: Servicio de Publicaciones de la Universidad Autónoma de Barcelona y otros.
Riva José Luis. y Maldonado, Juan. Diseño y dirección de arte en periódicos y revistas. Barcelona: JLR Editor.
Valero, José Luis (2012). Infografía digital. La visualización sintética. Barcelona: Bosch.
Valero, José Luis. (2008): “Tipología del grafismo informativo” , en Estudios sobre el mensaje periodístico, 14. Madrid: Universidad Complutense. |http://revistas.ucm.es/index.php/ESMP/article/view/ESMP0808110631A.
Software
Video edition (Shotcut, DaVinci)
Graphic editions (Affinity, Inkscape, Gimp)