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2020/2021

Research Methodologies and Techniques

Code: 44174 ECTS Credits: 6
Degree Type Year Semester
4316837 Tourism Management in Cultural Heritage OB 1 2
The proposed teaching and assessment methodology that appear in the guide may be subject to changes as a result of the restrictions to face-to-face class attendance imposed by the health authorities.

Contact

Name:
Maria Abril Sellarés
Email:
Maria.Abril@uab.cat

Use of Languages

Principal working language:
spanish (spa)

Other comments on languages

No

Teachers

Joan Massanés Vilaplana
Josep Rialp Criado
Esteve Dot Jutgla
Monica Molina Hoyo

External teachers

Laia Coma
Victòria López

Prerequisites

There are no prerequisits

Objectives and Contextualisation

The objective of this module is that the student can acquire the necessary skills to adequately manage scientific knowledge within the field of arts and humanities and tourism, and more specifically related tourist activities with heritage. At the same time, the student is offered the methodological tools necessary for the analysis and resolution of problems identified in professional practice

Competences

  • Analyse different cultural projects of public and private institutions in relation to cultural heritage for tourism.
  • Analyse the value of arts, humanities and social sciences applied to tourism.
  • Assume responsibilities and decisions critically and autonomously.
  • Design and develop research projects in the area of management of cultural heritage for tourism.
  • Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
  • Manage and develop original contributions in the framework of theoretical research and/or practical application.
  • Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.

Learning Outcomes

  1. Apple the technical principles of scientific communication, orally and in writing, in the presentation of projects in the area of management of cultural heritage for tourism.
  2. Assume responsibilities and decisions critically and autonomously.
  3. Identify and select research methodology adequate to the question and objectives of the study.
  4. Identify public and private organisations working with statistical data in the cultural tourism sector.
  5. Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
  6. Manage and develop original contributions in the framework of theoretical research and/or practical application.
  7. Understand and make adequate of bibliographical resources and basic bibliometrics for information searches.
  8. Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
  9. Write a proposal for a scientific article on topics related to the management of cultural heritage for tourism.

Content

The main contents refer to:

Both research paradigms and the scientific method: The fundamental aspects of a study proposal. The research question and major study designs. Ethical aspects of research. Oral communication techniques for the defense of a scientific article.

As well as the search for information in documentary databases: Bibliography and Bibliometry. Primary data sources: own data collection. Secondary data sources: collection of statistical data from public and private institutions linked to cultural tourism.

Application of Quantitative Research Methodology: Concept and applicability. Most commonly used methodologies and methods: survey development and exploitation, interpretation of data and other methods applied. Analysis of quantitative data: use of specific software for the exploitation and obtaining of relevant indicators.

As well as Qualitative Research Methodology: Concept and applicability. Most commonly used methodologies and methods: optimal design of interviews and other methods of qualitative exploitation. Qualitative data analysis: use of specific software for the exploitation and obtaining of relevant indicators

Methodology

The teaching methodologies to follow in this module are as follows:

  • Exhibition classes
  • Oral presentation of works
  • Tutorials
  • Preparation of Jobs
  • Reading articles, reports and books of interest
  • Personal study

Activities

Title Hours ECTS Learning Outcomes
Type: Directed      
Classroom 26 1.04 1, 7, 6, 3, 4, 8
Type: Supervised      
Oral Presentations, Works 23.5 0.94 1, 9, 6, 5
Workshop 22 0.88 2, 6, 5
Type: Autonomous      
Study 72.5 2.9 1, 2, 9, 3, 4, 5

Assessment

The evaluation system is based on:

  • Obligation of classroom assistance with a minimum of 80% and active participation
  • Work Delivery
  • Oral Defence of the Works
  • Attendance at conferences and complementary activities

Assessment Activities

Title Weighting Hours ECTS Learning Outcomes
Attendace and active participation 20% 0 0 1, 2, 6, 5
Attendance at conferences and complementary activities 10% 2 0.08 2, 4, 5
Oral Presentations, Works 35% 4 0.16 1, 2, 7, 9, 8
Works delivery 35% 0 0 1, 9, 6, 3, 4

Bibliography

Aguirre Baztan, Ángel (2002) Etnografía: metodología cualitativa en la investigación socio cultura. México: Alfaomega.

Delgado, Juan Manuel; Gutierrez, Juan (2010). Métodos y técnicas cualitativas de investigación en ciencias sociales. Madrid: Sintésis.

Denzin N, Lincoln Y, editors. Handbook of qualitative research. 2nd ed. Thousand Oaks: Sage Publications; 2000.

Hammersley M. y Atkison P. (1994). Etnografía. Métodos de investigación. Barcelona: Paidos.

Iñiguez Rueda, L. (1999). “Investigación y Evaluación Cualitativa: Bases teóricas y conceptuales”. En Atención Primaria. Vol. 23 Núm. 8. Mayo 1999. Barcelona: Universidad Autónoma de Barcelona.

Iñiguez Rueda, L. y Antaki C. (1994). El análisis del discurso en psicología social. En: Boletín de Psicología 1994; 44: 57-75. Barcelona: Universidad Autónoma de Barcelona.

Krueger R.A. (1991). El grupo de discusión. Guía práctica para la investigación aplicada. Madrid: Pirámide

Lozano J. y Peña Marin C. (1989). Análisis del discurso. Hacia una semiótica de la interacción textual. Madrid: Cátedra.

Martinez M., Miguel (2013). La investigación cualitativa etnográfica en educación. Editorial Trillas, México.

Mays N, Pope C. Qualitative research in health care: assessing quality in qualitative research. BMJ. 2000;320:50-2.

Montero M. (1994). Psicología social comunitaria. Guadalajara: Universidad de Guadalajara.

Patton M. Qualitative research and evaluation methods. 3rd ed. Thousand Oaks: Sage; 2002.

Ruiz Olabuenaga J.I. (1997). Metodología de investigación cualitativa. Bilbao: Universidad de Deusto.

Sandoval C. Módulo cuatro: investigación cualitativa. Programa de Especialización en Teoría, Métodos y Técnicas de Investigación Social. ARFO; 2002.