Degree | Type | Year | Semester |
---|---|---|---|
2503868 Communication in Organisations | OB | 1 | A |
It is recommended to read two Public Relations manuals, for example the book by James E.
Grunig (consult the bibliography) and "El Director" of David Jiménez, 2019.
-To know the discipline from its theoretical foundations, conceptualization and historical origins.
-To know the professional dimension of the activity in Spain and in the world in PR.
-To know the areas of specialization in Public Relations.
-Know the basic tools of Public Relations.
-To know the principles and ethics for the exercise of the profession at organizations.
PROGRAM-THEMATIC:
1. PUBLIC RELATIONS: CONCEPTUALIZATION AND DEFINITION.
2. ORIGIN AND EVOLUTION OF PUBLIC RELATIONS.
3. COMMUNICATION AND PUBLIC RELATIONS: ADVERTISING, PROPAGANDA, PERIODISM, MARKETING.
4.ELS MODELS OF PUBLIC RELATIONS.
5. THE PROFESSION AND ITS OFFICE IN ORGANIZATIONS.
6. AREAS OF SPECIALIZATION OF PUBLIC RELATIONS.
7. BASIC TOOLS OF PUBLIC RELATIONS.
8. CASE STUDY.
9. THE PRINCIPLES AND THE ETHICS OF THE PROFESSIONAL OF PUBLIC RELATIONS.
The calendar will be available on the first day of class. Students will find all information on the
Virtual Campus: the description of the activities, teaching materials, and any necessary information for the
proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will
make readjustments in the schedule and methodologies.
- The teaching staff will carry out participatory master classes with examples of
public relations actions and policies, and explanation of practical cases for
develop the syllabus.
The students will carry out academic work throughout the course to identify the state of
the competences assumed and specific to the subject:
- Work in groups. Case analysis (TG).
This work in groups must be previously approved by the teaching staff by
avoid thematic repetitions and will be exposed and debated in class.
Attendance in the classroom of various professionals active in Public Relations
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Individual project | 75 | 3 | 10, 6, 7, 9, 8, 11 |
Special PR Guests | 75 | 3 | 1, 2, 3, 4, 12, 5 |
Type: Supervised | |||
Press Releases - Opinion Issues | 25 | 1 | 4, 7, 9, 12, 11 |
Type: Autonomous | |||
PR Plans - Crisis Issues | 25 | 1 | 2, 3, 6, 5 |
The subject consists of the following evaluation activities:
- Activity A. Group work on a practical case. Corporate Communication. 25% on the final grade.
- Activity B, Group work on a practical case. Communication of start-ups. 25% on the final grade.
- Activity C, Synthesis test (only 1) at the end of the course. 50% on the final grade.
So a total of 3 activities. Team work 1, team work 2 and exam.
In order to pass the subject, a minimum grade of 5 must be taken in each of the activities A, B and C.
It will be possible to attend the recovery of the synthesis test, should it be suspended.
The proposed teaching methodology and
evaluation activities may undergo some modifications depending on the health authorities' attendance
restrictions.
Students will be entitled to the revaluation of the subject. They should present a minimum of
activities that equals two-thirds of the total grading.
In the case of a second enrolment, students can do a single synthesis exam/assignment that will
consist of the teory of the course. The grading of the subject will correspond to the grade of the synthesis exam/assignment.
The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0
in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Exam | 50% | 2 | 0.08 | 2, 10, 9, 12, 5, 11 |
Group project | 25% | 49 | 1.96 | 2, 10, 9, 12, 5, 11 |
Group project | 25% | 49 | 1.96 | 1, 3, 4, 6, 7, 8 |
Arroyo,Magali (2003): Los cien errores de la comunicación de las organizaciones: ideas, casos y
consejos para la excelencia en las RRPP. ESIC, Madrid.
Arceo, José L. (Coor.) (2004): Las Relaciones Públicas en España. McGraw-Hill, Madrid.
Barquero,J.Daniel (2008): El libro de oro de las Relaciones Públicas y el marketing (recurso
3
Barquero,J.Daniel (2008): El libro de oro de las Relaciones Públicas y el marketing (recurso
electrónico). Barcelona, Deusto.
Black,Sam (1994): Casos de Relaciones Públicas Internacionales. Ediciones Gestión,2000.
Castillo,Antonio (2009): Relaciones Públicas: teoría e historia. UOC, Barcelona. Libro electrónico de
Antonio Castillo (Libro de RRPP )(Ant_Castillo)-pdf
García, María N. (2008): periodismo, publicidad, cine, comunicación audiovisual y Relaciones
Públicas: iconos para un lenguaje democrático. Madrid, Fragua.
Grunig,James y Hunt,T. (2003): Dirección de Relaciones Públicas. Gestión 2000.com. Barcelona.
L'Etang,Jean (2000): relaciones púbicas, conceptos, práctica y critica. UOC. Barcelona.
Morató,Jordi (2011): Comunicació i estratègia. L'empresa vista a través de les ulleres de la
comunicació. UOC. Barcelona.
Palencia-Lefler (2011): 90 técnicas de comunicación y relaciones públicas.Profit, Madrid.
Relaciones Públicas. Revista Anàlisi.Universitat Autònoma de Barcelona. Servei de Publicacions.
núm.34,2006, ISSN 0211-2175.
Xifra,J.ordi(2011): Manual de Relaciones Públicas e Institucionales. Tecnos. Madrid.
Xifra,Jordi,Lalueza,Ferrán (2009): casos de relaciones Públicas y comunicación corporativa. Pearson,
Madrid.
Libro electrónico: Las Relaciones Públicas en la gestión de la Comunicación Interna. pdf.
COMPLEMENTARIA:
Dewey, John (2004): La opinion pública y susproblemas. Morata, Madrid. Versión española de: The
Public and Its Problem (1927).
Heath, Robert L. (Ed.). (2005): Encyclopedia of Public Relations. Sage, Thousand Oaks, Cal.
Noguero, Antoni (1999): "Características principales de la actividad tipificada como industria de las
relaciones públicas en España: Sujetos promotores y ejecutores", en Tratado de publicidad y
relaciones públicas. Arceo, José Luís (Dir.). Instituto de la Comunicación Institucional y Empresarial
de la Universidad Complutense de Madrid, Madrid. Pp. 466-508.
……………(2000): "Relaciones Públicas: Evaluación de la calidad del servicio (Normas ISO 9000) y
grado de satisfacción del cliente", en Revista Universitaria de Publicidad y Relaciones Públicas, de la
Universidad Complutense de Madrid. ICIE-Universidad Complutense, Madrid, vol. 7, pp. 55-