Communication Theory
Code: 104765 ECTS Credits: 6| Degree | Type | Year | Semester |
|---|---|---|---|
| 2503868 Communication in Organisations | FB | 2 | 1 |
Contact
- Name:
- Jaume Soriano Clemente
- Email:
- Jaume.Soriano@uab.cat
Use of Languages
- Principal working language:
- catalan (cat)
- Some groups entirely in English:
- No
- Some groups entirely in Catalan:
- Yes
- Some groups entirely in Spanish:
- No
Prerequisites
No specific knowledge is required.
Objectives and Contextualisation
This module belongs to Communication subject or area and it is qualified as fundamental within the Communication in Organizations Bachelor Degree. It is considered that there is a progressive logic linking the basic modules of the Communication subject or area, based on a long teaching experience and structured as follows:
- History of Communication. It introduces students to the historical evolution of communication from the first communicative phenomena to nowadays communicative experiences.
- Structure of Communication. It presents the communicative ecosystem, its dynamics and structural logic.
- Communication theories. It presents and specifies the different theories, schools, authors and different communication analysis perspectives and approaches.
The general training objectives of this module are: 1) to identify the main theories in the communication field, the conceptual elaboration and the theoretical approaches that lay the foundations of its knowledge; I 2) to favour critical thinking about the role of the media within society and their relations with social organizations.
Competences
- Differentiate the principal theories on communication in organisations, which underpin knowledge of the discipline and its different branches.
- Display thorough knowledge of the contemporary world in its social, economic, political and cultural dimensions.
- Manage time efficiently and plan for short-, medium- and long-term tasks.
- Search for, select and rank any type of source and document that is useful for creating messages.
- Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
- Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
- Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.
Learning Outcomes
- Cross-check information to establish its veracity, using evaluation criteria.
- Define the basic concepts of communication.
- Describe the structure of the media and its dynamics.
- Find what is substantial and relevant in documents within the subject.
- Identify the fundamental principles of the theories and history of communication.
- Interpret and discuss documents on the main theories of communication.
- Plan and conduct academic studies in the field of theory, history and structure of communication.
- Present a summary of the studies made, orally and in writing.
- Relate communication systems to the cultural evolution of contemporary society.
- Submit course assignments on time, showing the individual or group planning involved.
Content
SYLLABUS:
Introduction and year planning. Presenting the program.
Interpersonal communication.
Non-verbal interpersonal communication.
Media communication. Beginning of the communication media research.
Media communication. Functionalist paradigm.
Media communication. Agenda setting theory.
Media communication. Silent spiral theory.
Media communication. Social construction of reality.
Media communication. Birmingham school.
Media communication. Media events.
Media communication. Mediatisation theory
Media communication. Attention economy and post-truth.
The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the seminar activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies
This teaching guide includes a gender perspective when addressing the module’s content.
Methodology
The teaching methodology will be based on theory lectures, learning throug discussion and debates, readings, tutorials, projects and tests. The main goal of this module is to lay the foundation and develop a critical analysis and critical thinking.
Activities
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Lectures | 32 | 1.28 | 2, 5, 9 |
| Seminars | 14 | 0.56 | 8, 6, 7, 10 |
| Type: Supervised | |||
| Tutoring | 19 | 0.76 | 1, 7, 4 |
| Type: Autonomous | |||
| Personal study and oriented readings | 65 | 2.6 | 1, 3, 5, 6, 7, 10, 9 |
Assessment
Evaluation
1. Continuous evaluation of students
All students will follow the continuous evaluation system: two exams/tests (test type) + individual work project + participating on the seminars
1.1 Tests (having a 24% value each of the final grade), which will be about the theories and debates given in lectures and about the content of the module’s mandatory readings. The aim of these tests is to prove the students’ knowledge on communication theories, conceptual definitions, theoretical approaches and social communication analysis.
1.2 Fulfilment of an individual project (32% value of the final grade) within the module’s seminars. At the begenning of the course, seminar lecturers will provide guidelines about the project and its evaluations, as well as about dalendar and deadlines. Seminar lecturers are also responsible for follow up and tutorial of students projects
1.3 Seminar participation (20% value of the final grade). Seminar activities include discussions and debates about the mandatory readings. These readings are planned to provide knowledge about the usage of the communication theories within the analysis of reality and news. The readings will be mandatory and alongside with the content of the lectures, they are part of the module’s core.
Final mark.
Every student has to take, at least, the two tests and the individual project. To pass the module it will be necessary to have passed both of the exams. If one of the tests is failed, the final mark of the module will be the same one of the failed test. Given the case the student doesn’t take one of the tests, the final grade will be “not evaluable”. If the student has failed both of the tests, the final grade will be the average of both tests.
As to the project, in case that the student doesn’t doesn’t deliver it or doesn't do it at all, the mark will be “not evaluable”. Taking into account that the module has a continuous evaluation system, if a student is “not evaluable” on the project, he/she will also be “not evaluable” on the module’s final grade.
Because of this, the result would be:
Test 1: 24%
Test 2: 24%
Individual essay: 32%
Seminar’s participation: 20%
2. Second-chance exam:
According to UAB’s Academic Regulation, students will have the chance to make up for the evaluation activities. Students who took the tests and failed them will be entitled to the recuperation of the subcject, and specifically the tests, provided a) They present a minimum of activities that equals two-thirds of the total grading, anb b) The weighed average of the previous grades of at least 3,5
It will not be possible to retake the individual project. The aim of the project is to evaluate the comprehension, the analysis capability, structuring and systematization of knowledge acquired during the module and applied to a case or situation. It is the result of a continued evaluation started at the beginning of the semester and it will not be able to redo it within a short time.
It will also not be possible to retake the participation in the seminars for obvious reasons.
3. Chances to get a higher mark
Students can take the make up exam to opt to a higher mark. They can do it either with both exams/tests or only one. In any case, students will have to accept the results they get, even if they areworse than before. If one od the second chance exams is failed, then the final grade of the module will be the same as the one in this test.
4. Ordinary revision of the evaluated activities:
Given the case the student is not satisfied with the grades of his or her different evaluated activities, there will be an option for revising these marks. In the case of the tests and final exam (test type), the ordinary revision will be carried by the lecturers responsible of theory groups. The individual project and seminar participation will be revised with seminar lecturers. Dates dates and time of ordinary revisions will be made public through UAB’s Virtual Campus.
5. Extraordinary revision of the module’s final grade:
In case of not agreeing with the final qualification of the module, students will have the right to ask for an extraordinary revision. He or she will have to fill a reasoned request to the Communication Sciences Faculty office within the fifteen days following the publication of the final mark. The revision will be carried out following the extraordinary revision instructions approved by the Faculty Board on the 5th of May of 2016, and revised in May 2019.
PLAGIARISM: The student who performs any irregularity (copy, plagiarism, identity theft...) that can lead to a significant variation of thequalification of an evaluation act, will be qualified with 0 this act of evaluation. In case there are several irregularities, the final grade of the subject will be 0.
NOTE: The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Individual essay | 32 | 10 | 0.4 | 1, 6, 7, 10, 4 |
| Seminar participation | 20 | 6 | 0.24 | 8, 6, 7, 10 |
| Test 1 | 24 | 2 | 0.08 | 2, 3, 8, 5, 9, 4 |
| Test 2 | 24 | 2 | 0.08 | 2, 3, 8, 5, 9, 4 |
Bibliography
Altheide, David. 2014. Media Edge. Media Logic and Social Reality. Nueva York: Peter Lang.
Altheide, David. 2016. Media syndrome. Nueva York: Routledge.
Andrejevic, Mark.2009. "Critical Media Studies 2.0: an interactive upgrade". Interaccions: Studies in Communication and Culture, 1 (1): 35-51.
Austin, John L. 1971. Palabras y acciones: Cómo hacer cosas con palabras. Barcelona: Paidós. [Ed. original: 1962]
Berry, David M. 2014. Critical theory and the digital. Nova York: Bloomsbury Academic.
Bonynton, GR i Glen W. Richardson Jr, G. 2016. "Agenda setting in the twenty-first century". New Media & Society, 18(9): 1916-1934.
Curran, James, Michael Gurevitch i Janet Wollacot, eds. 1981. Sociedad y comunicación de masas. Mèxico: Fondo de Cultura Económica. [Ed. original: 1947]
Curran, James, David Morley i Valerie Walkerdine, comps. 1998. Estudios culturales y comunicación. Análisis, producción y consumo cultural de las políticas de identidad y el posmodernismo. Barcelona: Paidós. [Ed. original: 1996]
Goffman, Erving. 2009. Presentación de la persona en la vida cotidiana. Buenos Aires: Editorial Amorrortu. [Ed. original: 1959]
Jay, Martin. 1974. La imaginación dialéctica. Historia de la Escuela de Frankfurt y el Instituto de Investigación Social (1923-1950). Madrid: Taurus. [Ed. original: 1973]
Knapp, Mark L., Judith A. Hall i Terrence G. Hogan. 2014. Nonverbal Communication in Human Interaction. Wadsworth: Cengage Learning.
Lippman, Walter. 2003. La opinión pública. Madrid: Langre. [Ed. original: 1922]
McCombs, Maxwell. 2006. Estableciendo la agenda. El impacto de los medios en la opinión pública y en el conocimiento. Barcelona: Paidós. [Ed. original: 2004]
Moragas, Miquel. 2011. Interpretar la comunicación. Barcelona: Gedisa.
Morley, David. 1996. Televisión,audiencias y estudios culturales. Buenos Aires: Amorrortu. [Ed. original: 1992]
Muñoz López, Blanca. 2007. “De las industrias culturales a los circuitos culturales. La metamorfosis de un proceso ideológico”. Sociedad y Utopía. Revista de Ciencias Sociales, 29: 19-36.
Musarò, Pierluigi. 2017. "Mare Nostrum: the visual politics of amilitary-humanitarian operation in the Mediterranean Sea". Media, Culture & Society, 39 (1): 11-28.
Noëlle-Neumann, Elisabeth. 1995. La espiral del silencio. Opinión pública: nuestra piel social. Barcelona: Paidós. [Ed. original: 1984]
Noelle-Neumann, Elisabeth. 1993. La espiral del silencio. La opinión pública y los efectos de los medios de comunicación. Comunicación y Sociedad, Vol. VI (1-2): 9-28.
Nothias, Toussaint. 2018. "How Western Journalists Actually Write About Africa. Reassessing the myth of Representations of Africa". Journalism Studies,19 (8):1138-1159.
Rosenberry, Jack i Lauren A. Vicker. 2017. Applied Mass Communication Theory: A Guide for Media Practitioners. ProQuest Ebook Central, https://ebookcentral-proquest-com.are.uab.cat/lib/UAB/reader.action?docID=4862639 (Consulta: 15-06-2018).
Rui, Jian Raymond i Michael A. Stefanone. 2016. “The Desire for Fame: An Extension of Uses and Gratifications Theory”. Communication Studies, 67 (4): 399-418.
Thompson, John B. 2005. "The New Visibility". Theory, Culture & Society, 22 (6): 31-51.
Walsh, Mihael J. i Stephanie A. Baker. 2017. "The Selfie and the transformation of the public-private distinction". Information, Communication & Society, 20 (8):1185-1203.
Watzlawick,Paul, Janet H. Beavin i Don D. Jackson. 1985. Teoría de la comunicación humana: interacciones, patologías y paradojas. Barcelona: Herder. [Ed. original: 1967]
Wenner, Lawrence i Andrew C. Billings, eds. 2017. Sport, Media and Mega-Events, ed. Abingdon, Oxon: Routledge. ProQuest Ebook Central. https://ebookcentral-proquest-com.are.uab.cat/lib/UAB/detail.action?docID=4831596 (Consulta: 15-06-2018).
Ytreberg, Espen. 2016. "Towards a historical understanding of the media event". Media, Culture & Society, 39(3): 309-324.