Degree | Type | Year | Semester |
---|---|---|---|
2500262 Sociology | OT | 4 | 0 |
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1. Knowledge and visualization of the characteristics of the consumer society in Spain and Catalonia.
2. Understand the theoretical contributions of consumer behavior
3. Analyze the relationships between class, gender, life cycle and consumption
4. Understand the limits of the current consumption model: Sustainability
5. Contextualize, the alternative theoretical perspectives.
I. Introduction to consumption from a sociological perspective: consumption as a "total social phenomenon".
II. General theory of the consumer society: genesis and structure of consumer societies.
1. The formation of the consumer capitalist market and archetypal consumer models.
1.1. The background of the consumer society.
1.2. Neoclassical economic theory of demand and basic concepts of consumption analysis.
1.3. The real structure of the market and creation of the consumption norm: oligopolization and transformation in the demand / consumption process.
III. The consumer society in Catalonia and Spain.
1. Process of historical configuration and development of the consumer society: phases and models of consumption.
2. The role of brand / product images and advertising in consumer models.
IV. Theoretical paradigms for the social investigation of consumption and advertising communication.
1. Criticism of the economic theory of demand: the social construction of needs.
2. Behaviorism and consumption: the brand / product as a signal.
3. Psychoanalysis and consumption: the brand / product as a symbol, and desire.
4. Genetic-structural theory: consumption as a social symbol.
5. Cultural studies and consumption: consumption as a material culture.
6. Structural linguistics and semiology of consumption: the brand / product as sign and signifier.
7. Postmodern theories of consumption: the identity construction through consumption.
V. Current debates in the sociology of consumption.
1. The axes of structuring consumption and the context of economic crisis: class, gender and life cycle.
2. Cultural consumption and the “omnivorism” debate.
3. Sustainable consumption trends.
4. Emotions in consumption.
VI. Investigating consumption: review of statistical sources on consumption and the use of social research techniques for the analysis of consumption.
The sessions will combine a) theoretical presentations of a theoretical nature and b) text discussion seminars.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Master Lessons | 42 | 1.68 | |
Type: Supervised | |||
Tutoring students | 3 | 0.12 | |
Type: Autonomous | |||
Reading articles, team work, presentation in seminars, papers | 105 | 4.2 |
Students must submit the following evidence:
1) Individual work. At the beginning of the course, the guidelines for carrying out a written work on some of the topics seen during the course will be given. It will be an essay-type work where students will critically raise, and with a previous review of the literature, some of the classic and / or current debates of the sociology of consumption.
2) Group work: students must carry out -in group- a brief empirical research on a phenomenon or object / brand of consumption previously chosen and agreed with the teacher. The work will be delivered at the end of the course and an oral presentation will be made in the last weeks of the course. At the beginning of the course the teacher will give the specific orientations of the work.
3) Brief assignments linked to practical activities of class: the alumnado will have to deliver the practical activities linked to the discussion of texts on consumption and publicity that will provide during the course.
Assessable activities that do not exceed a minimum of 5, must be repeated to pass the course.
Those students who request it, will be attended individually in the office or virtually, in order to give the relevant explanations to the correction of the tests and guide the possible recovery.
4) Definition of the Not Submitted: Do not present the set of individual works
In the event of plagiarism, the evaluation of the test will be 0 '.
In accordance with article 117.2 of the UAB Academic Regulations, the evaluation of those students who have been enroled before may consist of a single synthesis examination. The students who wish to be evaluated this way should contact the professor at the beginning of the semester.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Paper | 40% | 0 | 0 | 12, 11, 1, 3, 2, 4, 6, 5, 7, 8, 13, 10, 9, 14 |
Research project | 40% | 0 | 0 | 12, 11, 1, 3, 2, 4, 6, 5, 7, 8, 13, 10, 9, 14 |
Short works linked to practical activities | 20% | 0 | 0 | 12, 11, 1, 3, 4, 6, 5, 13, 14 |
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