Methodology

The detailed calendar with the content of the different sessions will be presented on the day of presentation of the subject. It will also be posted on the 
Virtual Campus where students will be able to find a detailed description of the exercises and practices, the various teaching materials and any
 information necessary for the proper follow-up of the subject. In case of change of teaching modality for health reasons, the teachers will inform
 of the changes that will take place in the programming of the subject and in the teaching methodologies.

ACTIVE PEDAGOGY:
										
											
										
											 1 ADVERTISING PROJECT
										
											
										
											Students are grouped into production teams from which they carry out an ADVERTISING PROJECT, aimed at devising, developing and designing 
the strategy of disseminating a commercial, commercial or social campaign, of which it is "they end up doing a spot and a teleworking, according 
to an active, theoretical-practical pedagogical model, consisting of experiencing the theoretical concepts taught in the classes and applying audiovisual 
production models similar to those carried out in the professional field . The advertising project is intended to organize human, artistic and technological resources in the field 
of advertising production.
										
											
										
											The PROJECT is therefore the backbone on which the theoretical corpus is structured and experienced, applied through active peagogy, taking into account 
the stages of: PRE-PRODUCTION (Script and Organization), REALIZATION (Recording and staging ) and POST-PRODUCTION (Edition).
										
											
										
											 The PROJECT has the support of a decalogue or style manual with the basic aesthetic and ethical criteria to be taken into account for the realization of the 
products (spots and telebotiga) of the advertising project.
										
											
										
											 Each decalogue or style manual takes into account the following general criteria:
										
											
										
											• Image: use and narrative valueof the plans, movements and displacement of the camera, scenarios, light, color and graphics.
										
											
										
											• Sound: use and value of voice, music and effects.
										
											
										
											• Protagonists: justification of a type of body, gender, age, phenotype, skin color and other physical characteristics, as well as interactions between
 the characters.
										
											
										
											• Advertising representation of reality and / or fiction.
										
											
										
											• Limits of creative resources such as humor, emotion, etc.
										
											
										
											• Production: limits established by potential customers
										
											
										
											• Reception: realization conceived in some audiences or potential consumers of messages and social and socio-cultural dynamising effects.
										
											
										
											 
										
											2. THEORY
										
											
										
											    Structure of audiovisual production
										
											    Adaptation to advertising
										
											    Advertising sociocultural diversity
										
											    Realization and Social Advertising
										
											    Advertising realization and representation of reality
										
											    New audiovisual narratives: transmedia, cross-platform and cross-media.
										
											    Advertising realization, reception and social dynamization.
										
											
										
											3. AUTONOMOUS ACTIVITIES
										
											
										
											    PRODUCTION, REALIZATION AND EDITING OF AN ADVERTISING PROJECT