Degree | Type | Year | Semester |
---|---|---|---|
2501233 Aeronautical Management | OB | 3 | 2 |
The knowledge resulting from having studied the subjects "Introduction to Economics" and "Accounting", that is, an understanding of the basic concepts of the economy and a knowledge of the main features of the evolution of the world economy and international relations .
The general objectives of the subject are:
- Obtain an overview of the processes of internationalization of companies
- Understand the importance of Foreign Trade in the global economy
The training objectives of the subject are:
- understand the key elements in the process of internationalization of companies;
- know the international business strategies of the company;
- know how to formulate an international business plan;
- understand the international norms accepted by all the parties involved in the international transport of goods;
- understand forms of payment in foreign trade;
- know some characteristics of the new outer markets.
1. Introduction to foreign trade.
2. The internationalization of the company.
- The company and the international markets
- Phases of internationalization
- The export department
- Practical case
3. The incoterms as a foreign trade language
- Introduction and definitions
- Analysis of the different families of the Incoterms.
- Rights and obligations of the Incoterms
- Practical exercise
4. International business strategy
- Strategies for entry to international markets: direct and indirect export, joint ventures, business licenses, direct investment, etc.
- The international marketing-mix: product policies, distribution, prices and international communication.
- Structure of the international marketing plan
- Practical cases
5. Forms of payment
- Payment conditions.
- International means of payment
- Documentary credit
- Practical exercises
6. New markets and countries targeted for exports
- China
- India
- Etc.
Practical and interactive methodology, encouraging participation and the exchange of opinions and / or experiences.
The proposed teaching methodology may undergo some modifications according to the restrictions imposed by the health authorities on on-campus courses
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
In-person classes | 45 | 1.8 | 1, 10, 3, 9 |
Type: Supervised | |||
Final exam | 2 | 0.08 | |
Personal interviews | 1 | 0.04 | 1, 10, 3, 8, 9 |
Problems | 20 | 0.8 | 5, 12 |
mid-course exam | 2 | 0.08 | 1, 10, 3, 8, 9 |
Type: Autonomous | |||
Final exam preparation | 2 | 0.08 | 1, 10, 3, 8, 9 |
Personal study | 16.5 | 0.66 | 1, 10, 3, 8, 9 |
mid-course exam preparation | 2 | 0.08 | 1, 10, 3, 8, 9 |
Process and evaluation activities
The final exam has a weight of 50% of the final grade. Continuous assessment activities consist of a practical case with 20% of the final grade and, above all, the presentation of an international business plan (of the aeronautical sector) that students must do and present in class (this is the final project of subject) with 30% of the final grade. The mark obtained in the continuous assessment will only be taken into account if the student approves the final exam with a minimum grade of 5.0. Therefore, if the grade in the final exam is 5.0 or higher, it will be done with continuous evaluation.
The dates of continuous assessment and work delivery will be published on the Virtual Campus
Recovery process
For those students who have obtained a grade that is equal to or greater than 3.5 and lower than 5.0 in the final grade, there will be the possibility of a recovery exam. In accordance with the Academic Regulations of the UAB to be able to participate in the recovery the student must have been previously evaluated in a set of activities whose weight equals to a minimum of two thirds of the total qualification of the subject or module. The student who is present at the recovery and passes will approve the subject with a note of 5. Otherwise he will keep the same note.
Procedure for the review of qualifications
The ordinary review of the evaluation activities will begin, at least, twenty-four hours after the notes have been made public
Irregularities by the student
Without prejudice to other disciplinary measures that are deemed appropriate, and in accordance with the current academic regulations, the irregularities committed by the student that can lead to a variation of the qualification of an act of self- evaluation. Therefore, copying or letting copying a practice or any other evaluation activity will imply suspending it with a zero, and if it is necessary to pass it to pass it, the entire subject will be suspended. Qualified evaluation activities will not be recovered in this way and by this procedure, and therefore the subject will be suspended directly without opportunity torecover it in the same academic year.
Special qualifications
The qualification of Honor Matriculation will be given to those students who have obtained an Excellent and that in addition the professor values that their behavior in class and contribution to the dynamic of the course is adapted to obtain this qualification.
A student is considered "Non-Appraising" in the subject as long as he has not participated in any of the assessment activities. Therefore, it is considered that a student who does some component of continuous evaluation can no longer opt for a "Non-Valuable".
Evaluation of repeating students
The repeating student will be evaluated with the same procedures and mechanisms as the rest of the students.
The proposed evaluation activities may undergo some changes according to the restrictions imposed by the health authorities on on-campus courses.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Activities proposed by the teacher: practical case | 20% | 10 | 0.4 | 1, 2, 10, 3, 6, 7, 5, 4, 11, 8, 9, 12 |
Exam | 50 | 2 | 0.08 | 1, 2, 10, 3, 6, 7, 5, 4, 11, 8, 9, 12 |
Presentation of an international business plan | 30% | 10 | 0.4 | 1, 10, 3, 6, 7, 4, 8, 9 |
MARKETING INTERNACIONAL, Julio Cerviño, Ed. Pirámide
NEGOCIOS INTERNACIONALES EN UN MUNDO GLOBALIZADO, de BERUMEN, SERGIO A. y ARRIAZA IBARRA, KAREN, CECSA (COMPAÑIA EDITORIAL CONTINEN), 2004
GUIA PRACTICA DE LOS INCOTERMS 2010 de LLAMAZARES GARCIA-LOMAS, OLEGARIO, S.L. GLOBAL MARKETING STRATEGIES
GESTION DEL COMERCIO EXTERIOR DE LA EMPRESA (2ª ED.), de LOPEZ GONZALEZ, MARIA ISABEL, ESIC EDITORIAL