Degree | Type | Year | Semester |
---|---|---|---|
2500262 Sociology | OT | 4 | 0 |
There is no prerequisites
The course of Sociology of Communication combines several objectives. In the theoretical level, it is proposed to introduce the student into the main theories of communication. In the analysis of reality, the role and the social logic of the main mass communication media and social networks. Finally a brief description of the characteristics of the Catalan communication space are studied. But also, in the applied plan, you will learn to do -and will do- a Communication Plan for a real institution.
In short, the introduction to the theories is oriented towards a later reflection on the social importance of the mass media and the networks, and everything comes together in an analysis of the immediate environment, placing a particular emphasis on the role of the press, television and social networks.
Theoretical classes
The theories of communication
1. Communicating
2. European antecedents. Networks and crowds
3. The Chicago School. From the crowd to the public
4. Mass Communication Research. War, industry, social cohesion
5. The Critical Theory. Communication as merchandise
6. The Palo Alto School. Everything communicates
7. Structuralism and Cultural Studies. Semiology and popular cultures
Sociology of the mass media
8. Media and social construction of reality
9. Press and power
10. The television. Mediafobia and social order
11. Social networks. Fragmentation and complexity
The uses of communication
12. The Catalan communication space. The MCM in the Catalan Countries
Practical classes
A. What is a Communication Plan?
B. Body language
C. The manufacture of public opinion
D. The spiral of silence
E. The debate about post-truth and fakenews
F. The television series.
G. The use of social networks and Big Data
H. What Storytelling is?
I. The media diet of young people
The course is developed through theoretical classes, supported by reference texts that will be published through the Aula Moodle. Theoretical classes will include discussions in the classroom, encouraging from the outset a participatory dynamic, but also with the objective of learning to use the conceptual system that will be derived. These classes will be complemented by a weekly seminar in which exercises and debates will be carried out applied to the student's most immediate reality. Seminar work will be organized based on the number of students in order to ensure that their goals are met. There will be brief written exercises and oral presentations. The formal communicative correction will be highly valued. It is the work and the presence in the seminars that will allow a continuous continuous evaluation.
The Moodle Classroom will also create a regular interaction with the student, both in his work in the classroom and his autonomous work, with the promotion of discussion forums and with the contribution of current unforeseen documents to the general bibliography. It is important to point out that the use of this digital tool also allows readjustments of the program based on unforeseeable events and therefore becomes the reference point for the good organization and follow-up of the course.
It is also required to read a complete book on an aspect of social communication. The program does some suggestions that, however, can be extended depending on the interests of the student.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Presentation sessions on the subjects of the course | 26 | 1.04 | |
Type: Supervised | |||
Group work derived from seminars | 13 | 0.52 | |
Individualized review of the work portfolio carried out | 8 | 0.32 | |
Seminary sessions | 13 | 0.52 | |
Type: Autonomous | |||
Review of a recommended reading | 12 | 0.48 | |
Study and reading texts of course topics | 58 | 2.32 |
The evaluation of the course is of a continuous type, which implies regular attendance to the classroom, which will be controlled regularly, and the completion of the exercises proposed in the seminar that will constitute the course's portfolio. The papers may be reviewed again as often as they wish, and they will be redirected every time. It will have to have passed the assistance checks and have submitted the proposed works to be able to pass this part of the evaluation, whose value is 40 percent of the total. Another 35 per cent is obtained from a final exam, which must be presented to everyone obligatorily and that corresponds to the first part of the course, related to the knowledge of the theories of communication. Finally, the critical comment of the reading of a complete book will complete the note with the remaining 25 percent. Each part must be approved separately, and the possibility of recovery will be available.
Practical exercises will evaluate the content and formal academic skills (writing, presentation, citations, elaboration of indexes, oral communication skills, etc.), paying special attention to the positive evolution throughout the course. For this reason, all the works will be stored in the portfolio, even those reviewed and corrected. The portfolio will be delivered on the last day of class inexcusably with all the work.
In accordance with article 117.2 of the UAB Academic Regulations, the evaluation of those students who have been enroled before may consist of a single synthesis examination. The students who wish to be evaluated this way should contact the professor at the beginning of the semester.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
1. Carrying out a Communication Plan of an organization | 40% | 14 | 0.56 | 19, 18, 2, 10, 6, 5, 7, 8, 9, 20, 13, 17 |
2. Critical remarks about the recommended readings | 20% | 4 | 0.16 | 19, 18, 4, 6, 11, 12, 20, 14, 16, 17 |
3. Written exam on the theories of communication | 40% | 2 | 0.08 | 19, 1, 3, 4, 6, 5, 11, 12, 20, 13, 14, 16, 15 |
Bibliography
Basic:
Mattelart, Armand i Mattelart, Michèle. Historia de las teorías de la comunicación. Barcelona: Paidós, 1997, 126 pp.
To choose:
Bourdieu, Pierre. Sobre la televisió. Barcelona: Edicions 62, 1997.
Cardús i Ros, Salvador. Política de paper. Premsa i poder, 1981-1992. Barcelona: La Campana, 1995
Lacroix, Michel. El culte a l’emoció. Atrapats en un món d’emocions sense sentiments. Barcelona: Edicions La Campana, 2005
Johnson, Steven. Si és dolent t’ho recomano.Barcelona: Ed. La Campana, 2009
Postman, Neil. Divertim-nos fins a morir. El discurs públic a l’època del “show-business”. Barcelona: Llibres de l’índex, 1993. (Amusing Ourselves to Death.Nova York, Viking Penguin, 1985)
Links:
http://cristinaaced.com/pdf/planComunicacion_BIC%20Galicia.pdf
http://www.slideshare.net/rafamartin3/plan-de-comunicacion-11480260
http://www.slideshare.net/rafamartin3/claves-plan-comunicacion
http://www.slideshare.net/lenetourn/comunicacin-corporativa-para-pymes
http://www.unedpontevedra.com/archivos_publicos/qweb_paginas/5310/plandecomunicacioncapontevedra.pdf
http://www.solucionesong.org/img/foros/4c8ddf9bb43a2/Elaboracion_plan_de_comunicacion_PPVE.pdf
http://clippingrrpp.com/como-hacer-un-plan-de-comunicacion/#.UyGGkc6oGgp
Complementary bibliography
Part 1
Bourdieu, Pierre. “L’opinion publique n’existe pas” a Questions de sociologie. Paris. Ed. Minuit, 1988.Ed. esp: Cuestiones de sociología.Madrid. Istmo, 2000
Farré Coma, Jordi. Invitació a la teoria de la comunicació. Valls. Cossetània, 2005
Hall, Edward T. La Dimensión oculta. Méxic, Siglo Veintiuno, 1987
Hall, Edward T.El lenguaje silencioso.Madrid : Alianza, 1989
Saperas, Enric. Introducció a les teories de la comunicació. Barcelona, Pòrtic, 1992
Winkin, Yves. “Presentación general” a Bateson, Goffman, Hall et. al.La nueva comunicación. Barcelona, Kairós, 1984, pp. 11-113.
Part 2
Bezunartea, Ofa et al. La prensa y los electores. El mito de la influencia. Euskal Herriko Universitatea. Bilbao, 2000
Blain, Neil; Boyle, Raymond & O’Donnel, Hugh. Sport and National Identity in the European Media. Leicester. Ceicester University Press, 1993
Borrat, Héctor. El periódico, actor político. Barcelona. Gustavo Gili, 1989
Boyd, Dannah. It’s complicated. The Social Lives of Networked Teens. Yale University Press, 2015
Cardús, Salvador. “En defensa de la televisió: la realitat virtuosa” a Trípodos, 6 (1998) pp. 31-44
Cardús, Salvador “Els mitjans de comunicació i els conflictes de mercat” a Actes del II Congrés Català de Sociologia. Barcelona, Societat Catalana de Sociologia, pàg. 1017-1034
Cardús, Salvador The Circulation of Daily Newspapers in the Catalan-speaking areas between 1976 and 1996. The Anglo-Catalan Society, 1999
Castells, Manuel. L’era de la informació: Economia, societat i cultura.(3 volums) Barcelona: Generalitat de Catalunya, 2003. Ed. original: The Information Age: Economy, Society and Culture. New Jersey: Blackwell, 2003
Castells, Manuel. La galàxia Internet. Reflexions sobre Internet, empresa i societat.Barcelona. Rosa dels Vents, 2002. Ed. Espanyola: Barcelona. Plaza y Janés, 2001.
Champagne, Patrick. Faire l’opinion. París. Seuil
Chomsky, Noam. Las ilusiones necesarias. Libertarias/Prodhufi, 1992
Ferrés, Joan. Televisión subliminal. Socialización mediante comunicaciones inadvertidas. Barcelona. Paidós, 1986
Katz, Jon. Virtuous reality. Nova York. Random House, 1997
Lippman, W. Public opinion. Londres. Allen & Unwin, 1932
O’Donnell, Hugh.Good Times, Bad Times. Soap operas and society in western Europe. Londres. Leicester University Press, 1998
Peralta, Miquel. Teleinformatius. La transmissió informativa d’actualitat.Barcelona. Trípodos, 2005
Sartori, Giovanni. Homo videns. La sociedad teledirigida. Madrid, Taurus, 1998
Tusón, Jesús. Com és que ens entenem? (si és queens entenem). Barcelona. Empúries, 1999
Vázquez Montalbán, Manuel. Informe sobre la información. Barcelona. Ed. Fontanella, 1975
Weber, Max. “Para una sociología de la prensa” a REIS núm. 57, 1992 (251-259)
Magazines
Trípodos
Anàlisis
Capçalera
Comunicació21.
Treballs de Comunicació. Societat Catalana de Comunicació (IEC)
Webs
Blocs sobre xarxes:
https://fnunezmosteo.wordpress.com
Crítica informativa:
Estudi i educació en mitjans:
Organismes control: