Degree | Type | Year | Semester |
---|---|---|---|
2501935 Advertising and Public Relations | OT | 4 | 0 |
Good level of English, interest in the subject and desire to participate, contribute and develop personally and academically.
• Self-knowledge
• Self-leadership
• Leadership
• Motivation
• Organizational culture
• Diversity and Inclusion in organizations
• Intergenerational leadership
• Conflict management
• Communicate in public
• Personal branding
• Negotiation
• Negotiation techniques
• Intercultural negotiation
• Change management
The sessions are dynamic and participatory.
Title | Hours | ECTS | Learning Outcomes |
---|---|---|---|
Type: Directed | |||
Theory classes | 15 | 0.6 | 2, 1 |
Type: Supervised | |||
Class dynamics and activities | 23 | 0.92 | 2, 1 |
Type: Autonomous | |||
Preparation of reading material, work assignments and presentations. | 60 | 2.4 | 2, 1 |
Practical work: 50%
Exam: 30%
Class attendance and participation: 20%
Those students with a grade of 4 points or higher and at least 70% of class attendance, may participate in re-evaluation activities. The professor will designate a project that will be done and / or presented properly.
Students who wish to upload their grade may do so by carrying out voluntary projects and / or presentations proposed by the professor.
Title | Weighting | Hours | ECTS | Learning Outcomes |
---|---|---|---|---|
Class attendance and participation | 20% | 30 | 1.2 | 2, 1 |
Exam | 30% | 1.5 | 0.06 | 2, 1 |
Practical work | 50% | 20.5 | 0.82 | 2, 1 |
Cuddy, Amy (2015). Presence.
Schwartz, Barry (2015). Why we work.
Sinek, Simon (2009). Start with why.
Ariely, Dan (2010). The upside of irrationality.
Sharma, Robin (2010). The leader who had no title.
Grant, Adam (2013). Give and take.
Grant, Adam (2016). Originals.
McGonigall, Kelly (2015). The upside of stress.
Covey, Stephen (1989). The 7 habits of highly effective people.
Pink, Daniel (2009). The surprising truth about what really motivates us.
Sandberg, Sheryl. (2013). Lean in.
Scott, Kim (2017). Radical Candor: How to get what you want by saying what you mean.
Brown, Brené. (2012). Daring greatly: How the courage to be vulnerable transforms the way we live, love, parent, and lead
Gallo, Carmine. (2014). Talk like TED.
Chouinard, Yvon. (2005). Let my people go surfing.
Carnegie, Dale. (1936). How to win friends and influence people.
Ury, William & Fisher, Roger. (1981). Getting to yes.
Coyle, Daniel. (2016). The culture map.
Connors, Roger & Smith, Thomas. (2011). Change the culture, change the game.
Barak, Michaelle. (2005). Managing diversity: Toward a globally inclusive workplace.
Duckworth, Angela. (2016). Grit.
Dweck, Carol. (2006). Mindset: The new psychology of success.
Ciadlini, Robert. (2006). Influence: The psychology of persuasion.
Navarro, Joe. (2008). What every body is saying.
Alberoni, Francesco (2003). El arte de liderar.
Palomo, Mª Teresa (2010). Liderazgo y motivación de equipos de trabajo.
Lencioni, Patrick. (2003). Las cinco disfunciones de un equipo: un inteligente modelo para formar un equipo cohesionado y eficaz.
Bryman, Alan. (1992). Charisma and leadership in organisations.
Senge, Peter. (1995). La quinta disciplina: cómo impulsar el aprendizaje en la organizacióninteligente. Anderson, Dana. (2005). Coaching that counts.
Ury, William. (2005). Alcanzar la paz: resolución de conflictos y mediación en la familia, el trabajo y el mundo. Munduate, Lourdes. (2005). Gestión de conflicto, negociación y mediación.
Winkler, John. (2004). Cómo negociar para mejorar resultados.
Ury, William. (2012). ¡Supere el no! Cómo negociar con personas que adoptan posiciones inflexibles.
Mnookin, Robert. (2002). Resolver conflictos y alcanzar acuerdos.
Pease, Allan. (2012). El arte de negociar y persuadir.
De Manuel Dasi, Fernando. (1996). Comunicación y negociación comercial.